Heard on Hurd - For Vendors

For Vendors

Interested in being a part of Heard on Hurd? 

  • The deadline for each month’s application is the last day of the previous month.
  • Email confirmations are sent out a few days after the Heard on Hurd committee meetings, which happens the first of the month. You must confirm that you’re available within two of receiving your invitation.
  • Cost: Please see our 2017 vendor fee chart for details.
  • Any incomplete applications will not be considered.
  • Only emailed applications to heardonhurd@citizensedmond.com will be accepted. No walk-ins, faxes or mailed applications please.
  • Each month will feature a nonprofit.

Heard on Hurd Contact:

Thomas Patterson
405.341.6650 ext 5140

About Heard on Hurd

Citizens Bank of Edmond started Heard on Hurd to be a family-friendly, local community gathering where everyone can have a safe and fun time in downtown Edmond on a Saturday night. Heard on Hurd’s philosophy is to build positive relationships with all involved in the event. The success of the event is largely due to the amazing staff at Citizens Bank of Edmond who run, help and volunteer. In that effect, we do believe in working with the best people and lifting up those who do good and do well. We will do our best to make the event better for everyone, however cannot fulfill all requests and do appreciate your patience and understanding. Let’s lift up one another as we lift up the community! We appreciate the support of all of our vendors and look forward to your success.

Applications Checklist and Tips:

  • Please be sure to complete all included forms (including health department state license number for food vendors and OK state tax permit number).
  • Please be sure your vendor agreement is signed.
  • Food and amusement vendors must be able to add “Citizens Bank of Edmond” to their insurance policy and provide documentation prior to participating in the event.
  • Please be aware that the nonrefundable monthly fee must be collected 4 days prior to the event. Please see our 2017 vendor fee chart for details on fees.
  • If signing up for “all” months, nonrefundable fees for all months are due up front if accepted.
  • Only emailed completed applications (emailed to heardonhurd@citizensedmond.com) will be accepted. Faxes, mailed or forms handed in at the bank will NOT be accepted.
  • If you do not have a physical product to sell, please be aware of the following:
    • We will only allow a limited number of non-goods pop-ups at Heard on Hurd.
    • You must provide a children’s activity or something beyond handing out fliers and merchandise in your application.

Heard on Hurd Applications:

Returning Monthly Vendor Applications:


What kind of vendors do you normally accept into Heard on Hurd?
A whole variety of them! We love diversity and being able to provide many different types of merchants and cuisines at Heard on Hurd. For that reason, we do close off a certain type of category on a monthly basis as to not be too focused on one thing. We also love people who provide an amazing product who want to try their stuff with a bigger audience and also folks with awesome fans who want to “lobby” their favorite merchant into Heard on Hurd.

Why is electricity not provided?
Due to safety reasons, our circuits cannot support everyone being plugged into our outlets at Hurd and Broadway. For this reason and to keep it fair, we do not provide electricity. However, many vendors get around this by putting up decorative battery-powered string lights or by getting generators.

Why are state licenses and state tax permits required of vendors?
We aim to provide a high quality event that is safe and beneficial for the community. All food vendors must be approved by the health department and are often inspected on a monthly basis so that our attendees can receive the highest quality of food with limited possibility of foodborne illnesses. State tax permits are required so that the event can support the community holistically by benefitting the vendors who sell the merchandise and to the city who provides the space for us to have the event. It’s a win-win for the community!

What is each vendor responsible for?
Each vendor is responsible for their own set up and tear down. Vendors MUST stay in their designated position for the duration of the event due to safety reasons. Leaving prior to the event closure is grounds for not being invited back for future events.

What type of products for pop-up shops are you looking for?
Artisan products, clothing, gifts, vintage, home decor. We love local unique products who have something different to offer. We are not accepting direct sales representatives or consultants at this time.

Can I apply as an alcohol vendor?
Currently, we are not accepting any new alcohol vendors for the 2017 season. Heard on Hurd aims to be a family friendly event and therefore, we will limit the number of alcohol vendors as to provide a safe environment for all. However, our awesome downtown restaurants/bars have alcohol and includes a great environment to consume it. Check out some downtown Edmond establishments such as Othello’s, The Zu or the Patriarch! It’s also a great respite from the weather.

How do I get my band to play at Heard on Hurd?
We book all of our bands through a third party. This year, Scott Booker and Derek Brown are helping us, you might know them from their involvement with artists like the Flaming Lips and Horse Thief as well as the ACM@UCO. Please email your information to dereklevibrown@gmail.com and put “Heard On Hurd” in the subject line.

Why is Citizens Bank of Edmond running this event?
We’re so glad you asked! Citizens Bank of Edmond is a community bank and its mission is to serve the community. Local microbreweries, farmers markets and shops are already catching national attention, however many forget that local banking is the reason why many small businesses exist! Citizens has been around for 116 years and has been deeply connected to its community since its founding. With Heard on Hurd, we are proving that we’re here to stay and want to invest in our special community, Edmond, and we’re putting our money where our mouth is by hosting and running Heard on Hurd. We don’t gain any profit from the event, but aim to provide a special place for people to hang in downtown Edmond and believe that it’s a catalyst to start a movement. If you’re on board with us, the best thing you can do is talk about it! Write a review for Heard on Hurd, share with hashtag #JoinTheHurd on social media, and bring your friends and family. By being at the festival and sharing about it, you’re an active part of the #JoinTheHurd movement. We thank you for your support!


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